Eric Amsterdam

Eric Amsterdam https://ericamsterdam.com Eric Amsterdam Mon, 27 Nov 2023 16:39:22 +0000 https://ericamsterdam.com en Home https://ericamsterdam.com/Home Sun, 30 Dec 2018 16:01:09 +0000 Eric Amsterdam https://ericamsterdam.com/Home Randstad's 'Human Forward' launch https://ericamsterdam.com/Randstad-s-Human-Forward-launch Sun, 30 Dec 2018 16:01:10 +0000 Eric Amsterdam https://ericamsterdam.com/Randstad-s-Human-Forward-launch 'Human Forward' launchUsing the freshly renovated house-style of Randstad, this project was a translation for multiple platforms as a part of the company’s new ‘Human Forward’ philosophy. As the art director and graphic designer, I guided the identity into all kinds of mediums –ranging from books, folders and apps to the massive moving banner surrounding the Ziggodome.            Role: Art Director and Graphic DesignerAgency: LikefriendsClient: Randstad           <img width="1000" height="609" width_o="1000" height_o="609" data-src="https://freight.cargo.site/t/original/i/50427ae93e54e3be25704e85a32464e0034870c88151a5ded875d7f960172706/mockupapp.png" data-mid="31511620" border="0" src="https://freight.cargo.site/w/1000/i/50427ae93e54e3be25704e85a32464e0034870c88151a5ded875d7f960172706/mockupapp.png" /> <img width="600" height="849" width_o="600" height_o="849" data-src="https://freight.cargo.site/t/original/i/b20d24c3ad3dc49ba6ad31e301801e480ed3cd9d05cbb5817f9581130fc894fd/er.jpg" data-mid="31511626" border="0" src="https://freight.cargo.site/w/600/i/b20d24c3ad3dc49ba6ad31e301801e480ed3cd9d05cbb5817f9581130fc894fd/er.jpg" /> <img width="600" height="849" width_o="600" height_o="849" data-src="https://freight.cargo.site/t/original/i/786dfdd9dedc45293880d66bab49fe378d20eeb8b88b75b56aae6b3c87a4ba14/qw.jpg" data-mid="31511627" border="0" src="https://freight.cargo.site/w/600/i/786dfdd9dedc45293880d66bab49fe378d20eeb8b88b75b56aae6b3c87a4ba14/qw.jpg" /> <img width="1000" height="564" width_o="1000" height_o="564" data-src="https://freight.cargo.site/t/original/i/07cd916cc184465a1e0c59cd61a158b3098c7d85c965fa14a7c4aad89f83b12f/Mockup-FR.jpg" data-mid="31511623" border="0" src="https://freight.cargo.site/w/1000/i/07cd916cc184465a1e0c59cd61a158b3098c7d85c965fa14a7c4aad89f83b12f/Mockup-FR.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/d5d83c0875d39b01af987f051d40d6541c917fde01aacbf0fc7191a896fdff40/301.jpg" data-mid="31511621" border="0" src="https://freight.cargo.site/w/1000/i/d5d83c0875d39b01af987f051d40d6541c917fde01aacbf0fc7191a896fdff40/301.jpg" /> <img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/b799486fe81e03710b0799996ea10600527ce9396ee8dd0456fc35101e2e811b/471.jpg" data-mid="31511622" border="0" src="https://freight.cargo.site/w/1000/i/b799486fe81e03710b0799996ea10600527ce9396ee8dd0456fc35101e2e811b/471.jpg" /> GO for the moments https://ericamsterdam.com/GO-for-the-moments Mon, 27 Nov 2023 16:39:22 +0000 Eric Amsterdam https://ericamsterdam.com/GO-for-the-moments Work at TomTom’s in-house agency I have assembled and led a creative team that worked on all the external comms to promote the company’s consumer products. We focused on app downloads for the younger audiences, managing to double the amount of app users for the TomTom App for three years in a row against all odds. We have made creative fit for social media, Youtube, and performance marketing. My role as a team lead has been to come up with ideas and work with my team to execute them internaly or with the help of external parties, such as directors and videographers.           Role: Creative DirectorClient: TomTom           Hertha BSC ft. Warsteiner https://ericamsterdam.com/Hertha-BSC-ft-Warsteiner Sun, 30 Dec 2018 16:01:11 +0000 Eric Amsterdam https://ericamsterdam.com/Hertha-BSC-ft-Warsteiner Hertha BSC ft. Warsteiner Warsteiner and Hertha BSC  partnered up to make the beer can of the city of Berlin. I designed these limited edition packagings inspired in the football club colours and the city landscape. For the launch, some of the cans were autographed by the football players of Hertha BSC and hidden throughout Berlin, with a social media campaign to encourage people to find them all.           Role: Graphic DesignerAgency: Amsterdam WorldwideClient: Warsteiner           <img width="1600" height="710" width_o="1600" height_o="710" data-src="https://freight.cargo.site/t/original/i/8824bf6bf777e96781f17a119efa4a340ccf5ac7c04f317b58a757e70ee96799/hertha-bsc.jpg" data-mid="31511633" border="0" src="https://freight.cargo.site/w/1000/i/8824bf6bf777e96781f17a119efa4a340ccf5ac7c04f317b58a757e70ee96799/hertha-bsc.jpg" /> <img width="941" height="592" width_o="941" height_o="592" data-src="https://freight.cargo.site/t/original/i/55f2d6504ed399cc252f1e32fc8ba3e0c33fc74d0b3471269a92e1214bc45b0a/can.jpg" data-mid="31511635" border="0" src="https://freight.cargo.site/w/941/i/55f2d6504ed399cc252f1e32fc8ba3e0c33fc74d0b3471269a92e1214bc45b0a/can.jpg" /> Home Tours for MADE.com https://ericamsterdam.com/Home-Tours-for-MADE-com Sun, 30 Dec 2018 16:01:10 +0000 Eric Amsterdam https://ericamsterdam.com/Home-Tours-for-MADE-com Home Tours for MADE.comA series of home tours in real people’s places. The videos focus on the personality of the home owner and how that affects the furniture style in their house. For this project I worked closely with the movie director during the filming and the editing of the movies.            Role: Art DirectiorAgency: Likefriends Filmed by: ImprintClient: MADE.com           Likefriends Identity https://ericamsterdam.com/Likefriends-Identity Sun, 30 Dec 2018 16:01:12 +0000 Eric Amsterdam https://ericamsterdam.com/Likefriends-Identity Likefriends IdentityIn designing the current house style for Likefriends, my goal was to communicate the agency’s friendly culture while keeping a simple design. Teaming up with GD Emiel Teunissen and CD Sheldon Bont, we wanted to find the logo within typeface which lead to the wink. This was used to totally renovate the house style including the new logo, imagery and website.          Role: Art Director and Graphic DesignAgency: LikefriendsClient: Likefriends           <img width="750" height="334" width_o="750" height_o="334" data-src="https://freight.cargo.site/t/original/i/c1150a0df2d28d16116e716ee481bad4ed7fcacbf4c5712b5a4a1e91ce7439f3/logos.jpg" data-mid="31511652" border="0" src="https://freight.cargo.site/w/750/i/c1150a0df2d28d16116e716ee481bad4ed7fcacbf4c5712b5a4a1e91ce7439f3/logos.jpg" /> <img width="700" height="525" width_o="700" height_o="525" data-src="https://freight.cargo.site/t/original/i/6f3cce459ad6850e4b9ab642e0e590ea646dcabd71cd1338677eb7fceee8375c/likefriends.gif" data-mid="31511648" border="0" src="https://freight.cargo.site/w/700/i/6f3cce459ad6850e4b9ab642e0e590ea646dcabd71cd1338677eb7fceee8375c/likefriends.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/26c904674c68087e18b785e59e5bd2eee5d50b8e0bf482dc4714164d2d046bc2/Niels.png" data-mid="31511649" border="0" src="https://freight.cargo.site/w/600/i/26c904674c68087e18b785e59e5bd2eee5d50b8e0bf482dc4714164d2d046bc2/Niels.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/075f2effc73d9b1f2bb84cdc8c0de1c5bd29952ff4948b199851533269451044/sterre.png" data-mid="31511650" border="0" src="https://freight.cargo.site/w/600/i/075f2effc73d9b1f2bb84cdc8c0de1c5bd29952ff4948b199851533269451044/sterre.png" /> <img width="1451" height="1088" width_o="1451" height_o="1088" data-src="https://freight.cargo.site/t/original/i/26962b7378348786b323435795d95c7f87544fd1a48adc3a2ce0c0d7edafefef/web.png" data-mid="31511651" border="0" src="https://freight.cargo.site/w/1000/i/26962b7378348786b323435795d95c7f87544fd1a48adc3a2ce0c0d7edafefef/web.png" /> Newsjacking at Times Square https://ericamsterdam.com/Newsjacking-at-Times-Square Sun, 30 Dec 2018 16:01:13 +0000 Eric Amsterdam https://ericamsterdam.com/Newsjacking-at-Times-Square Newsjacking at Times SquareA timely project, this billboard was created and put up in Times Square with a 48 hour turnaround. After it was reported that competitors Budweiser were not in fact brewing their beer in Germany but in Texas - Warsteiner was presented with a unique opportunity.  Warsteiner’s response to the scandal went on to be reported internationally on major newspapers and in websites.           Role: Graphic DesignerAgency: Amsterdam WorldwideClient: Warsteiner           <img width="1000" height="665" width_o="1000" height_o="665" data-src="https://freight.cargo.site/t/original/i/1b562b13cd10400296e345e3aade1a58fe2550c5f01c6877f94c1dcb87d7e587/3.jpg" data-mid="31511653" border="0" src="https://freight.cargo.site/w/1000/i/1b562b13cd10400296e345e3aade1a58fe2550c5f01c6877f94c1dcb87d7e587/3.jpg" /> <img width="1000" height="665" width_o="1000" height_o="665" data-src="https://freight.cargo.site/t/original/i/48400ee970b006221d9569459c5f348ab1fe0562255f8721712b17d08a5ba8ca/2.jpg" data-mid="31511654" border="0" src="https://freight.cargo.site/w/1000/i/48400ee970b006221d9569459c5f348ab1fe0562255f8721712b17d08a5ba8ca/2.jpg" /> <img width="1000" height="588" width_o="1000" height_o="588" data-src="https://freight.cargo.site/t/original/i/3822c3c6e988a2515dbdf16742525633df19f718326027e178ca89b5192fd2d5/1234.jpg" data-mid="31511655" border="0" src="https://freight.cargo.site/w/1000/i/3822c3c6e988a2515dbdf16742525633df19f718326027e178ca89b5192fd2d5/1234.jpg" /> Pepsi Max visuals https://ericamsterdam.com/Pepsi-Max-visuals Sun, 30 Dec 2018 16:01:13 +0000 Eric Amsterdam https://ericamsterdam.com/Pepsi-Max-visuals Pepsi Max visuals Using only ice and the product, a brief to create ‘refreshing’ imagery for Pepsi Max resulted in impactful social media material. I worked both as a designer for mock ups as well as an art director for shoots.             Role: Art Director Agency: LikefriendsClient: Pepsi           <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/02e03ce00ef892789d9b4233f4663a1e8e13b56ea125e10460b6223ef262ae13/concept5_logo.jpg" data-mid="31511660" border="0" src="https://freight.cargo.site/w/1000/i/02e03ce00ef892789d9b4233f4663a1e8e13b56ea125e10460b6223ef262ae13/concept5_logo.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e5ef97c01ba22388790f8a9419ad6d785f68b15b3262b492b2d5b3c75c18a369/concept7_logo.png" data-mid="31511662" border="0" src="https://freight.cargo.site/w/1000/i/e5ef97c01ba22388790f8a9419ad6d785f68b15b3262b492b2d5b3c75c18a369/concept7_logo.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/656e843de0271a2822e597477f416d1a72097d82289f7f78ac8abcb82b2e5002/concept8_logo.jpg" data-mid="31511661" border="0" src="https://freight.cargo.site/w/1000/i/656e843de0271a2822e597477f416d1a72097d82289f7f78ac8abcb82b2e5002/concept8_logo.jpg" /> Parody infomercials for Sportlife https://ericamsterdam.com/Parody-infomercials-for-Sportlife Sun, 30 Dec 2018 16:01:14 +0000 Eric Amsterdam https://ericamsterdam.com/Parody-infomercials-for-Sportlife Parody infomercials for Sportlife NEW!!! The Gumslinger 3000!!!! To promote the very practical packaging of Sportlife, and taking advantage of a project with a tight budget, Roderieck van Ravenhorst and I came up with the idea of developing these cheap looking, fake infomercials for fake products to promote Sportlife and their flawless packaging.           Role: Concept developingAgency: LikefriendsClient: Sportlife           Hard Rock Cafe ft. Warsteiner https://ericamsterdam.com/Hard-Rock-Cafe-ft-Warsteiner Sun, 30 Dec 2018 16:01:15 +0000 Eric Amsterdam https://ericamsterdam.com/Hard-Rock-Cafe-ft-Warsteiner Hard Rock Cafe ft. Warsteiner A collaboration between the Hard Rock Cafe in Hamburg, Germany, and beer brand Warsteiner. This project included the design of an ad for the menu card, as well as napkins and coasters. The approach for the project was to take advantage of the typical Hard Rock Cafe ambience, with good old rock'n'roll music in the background and loads of decorations that once belonged to legendary rockstars. Ad, napkins and coasters were designed as if various rockstars had been visiting the Hard Rock Cafe, writing on them as inspiration came to mind.  All items feature the lyrics of famous songs like "Purple Rain" or "Welcome to the Jungle", modified to relate them to Warsteiner.           Role: AD and GDAgency: Amsterdam WorldwideClient: Warsteiner           <img width="800" height="531" width_o="800" height_o="531" data-src="https://freight.cargo.site/t/original/i/068f5ded3c3ea940523f6bcebfef0681852be29476d01b6da5a7cd2a012e72b7/hard-rock-4.jpg" data-mid="31511670" border="0" src="https://freight.cargo.site/w/800/i/068f5ded3c3ea940523f6bcebfef0681852be29476d01b6da5a7cd2a012e72b7/hard-rock-4.jpg" /> <img width="800" height="531" width_o="800" height_o="531" data-src="https://freight.cargo.site/t/original/i/789f64caf4752380274c82834394344fe324c83eeb9e626f690cde18f13fcae5/hard-rock-1.jpg" data-mid="31511671" border="0" src="https://freight.cargo.site/w/800/i/789f64caf4752380274c82834394344fe324c83eeb9e626f690cde18f13fcae5/hard-rock-1.jpg" /> <img width="800" height="531" width_o="800" height_o="531" data-src="https://freight.cargo.site/t/original/i/7ea8c23e5e7b59a3d32444da5821eeb1c5ac2c4d3a59fda273c1071a2af7232a/hard-rock-2.jpg" data-mid="31511672" border="0" src="https://freight.cargo.site/w/800/i/7ea8c23e5e7b59a3d32444da5821eeb1c5ac2c4d3a59fda273c1071a2af7232a/hard-rock-2.jpg" /> <img width="800" height="531" width_o="800" height_o="531" data-src="https://freight.cargo.site/t/original/i/c56ac7d87a1815a5143ac35f58ba5cf2f954915c439fbc1c8b79df8d7c3b9459/hard-rock-3.jpg" data-mid="31511673" border="0" src="https://freight.cargo.site/w/800/i/c56ac7d87a1815a5143ac35f58ba5cf2f954915c439fbc1c8b79df8d7c3b9459/hard-rock-3.jpg" />