Parody infomercials for Sportlife

NEW!!! The Gumslinger 3000!!!!

To promote the very practical packaging of Sportlife, and taking advantage of a project with a tight budget, Roderieck van Ravenhorst and I came up with the idea of developing these cheap looking, fake infomercials for fake products to promote Sportlife and their flawless packaging.
         

Role: Concept developing
Agency: Likefriends
Client: Sportlife