Newsjacking at Times Square

A timely project, this billboard was created and put up in Times Square with a 48 hour turnaround. After it was reported that competitors Budweiser were not in fact brewing their beer in Germany but in Texas - Warsteiner was presented with a unique opportunity. 

Warsteiner’s response to the scandal went on to be reported internationally on major newspapers and in websites.
         

Role: Graphic Designer
Agency: Amsterdam Worldwide
Client: Warsteiner