Hard Rock Cafe ft. Warsteiner

A collaboration between the Hard Rock Cafe in Hamburg, Germany, and beer brand Warsteiner.

This project included the design of an ad for the menu card, as well as napkins and coasters.

The approach for the project was to take advantage of the typical Hard Rock Cafe ambience, with good old rock'n'roll music in the background and loads of decorations that once belonged to legendary rockstars. Ad, napkins and coasters were designed as if various rockstars had been visiting the Hard Rock Cafe, writing on them as inspiration came to mind. 

All items feature the lyrics of famous songs like "Purple Rain" or "Welcome to the Jungle", modified to relate them to Warsteiner.
         

Role: AD and GD
Agency: Amsterdam Worldwide
Client: Warsteiner