Eric Amsterdam

Work at TomTom’s in-house agency


I have assembled and led a creative team that worked on all the external comms to promote the company’s consumer products. We focused on app downloads for the younger audiences, managing to double the amount of app users for the TomTom App for three years in a row against all odds. We have made creative fit for social media, Youtube, and performance marketing.

My role as a team lead has been to come up with ideas and work with my team to execute them internaly or with the help of external parties, such as directors and videographers.
         

Role: Creative Director
Client: TomTom